Building a brand from zero in dental education

ProDentHub is an online education platform that helps dental professionals in Australia prepare for exams and keep up their CPD. It started with no audience, no brand and no budget, so every piece of it had to be made by hand.

What I made

• The visual identity. A warm orange, a charcoal base and a torn-paper motif that make posts recognisable in a crowded feed.
• Social content every week for Facebook, Instagram and LinkedIn: launch banners, seasonal offers, testimonial series and lead magnets, designed in Canva.
• Paid social. Meta Ads campaigns on Facebook and Instagram that send people to landing pages built to capture enrolments.
• The measurement. GA4, Google Search Console and the Meta Pixel are wired in, so I can see which post, ad or page turned into a sign-up.
• An AI-assisted content pipeline that drafts course and social material, which I then edit and design.

What I learnt

A specialist audience rewards specificity. The posts that worked best talked about a real exam, a real clinical case or a real person, not about “learning” in general.

Brand · Social content · Meta Ads · Landing pages · GA4